Rajiv Fernandez is the founder of Lil’ Icon, a design company to make you think…and wink. Combining humor, culture and iconographic imagery, much of Fernandez’s work is inspired by his background. Ethnically Indian, born and raised in Iowa and Nebraska with a Hispanic last name, Rajiv was raised to embrace a diverse perspective. He’s lived around the world, from Buenos Aires to Bangalore to Brooklyn, where he currently resides. Trained as an architect, his design work ranges from bars to books, the cleverly cute to politically provocative, and has been featured in the Wall Street Journal, Huff Post and Publishers Weekly. His first book Baby to Brooklyn debuted in 2017, and it has received consistent 5-star reviews from his lil’ nephew!