McDonald's Quotes

“McDonald’s began to sell J. R. Simplot’s frozen french fries the following year. Customers didn’t notice any difference in taste. And the reduced cost of using a frozen product made french fries one of the most profitable items on the menu—far more profitable than hamburgers.”

“As the fast food industry has grown more competitive in the United States, the major chains have looked to overseas markets for their future growth. The McDonald’s Corporation recently used a new phrase to describe its hopes for foreign conquest: ‘global realization.‘”