“McDonald’s began to sell J. R. Simplot’s frozen french fries the following year. Customers didn’t notice any difference in taste. And the reduced cost of using a frozen product made french fries one of the most profitable items on the menu—far more profitable than hamburgers.”
“Trump came to believe he understood everything about the media—who you need to know, what pretense you need to maintain, what information you could profitably trade, what lies you might tell, what lies the media expected you to tell. ”
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