distinctiveness Quotes

“Richard McDonald . . . though untrained as an architect . . . came up with a design [for McDonald’s stores] that was simple, memorable, and archetypal. On two sides of the roof he put golden arches, lit by neon at night, that from a distance formed the letter M.”

“As franchises and chain stores opened across the United States, driving along a retail strip became a shopping experience much like strolling down the aisle of a supermarket. Instead of pulling something off the shelf, you pulled into a driveway. The distinctive architecture of each chain became its packaging.”

“Everything about the house was rich, and dense, and rooted. It was everything I wasn’t. Even the air, with its distinct smell of oak wood and sage, spoke to its identify and its history. I couldn’t help but feel small here. Overwhelmed. Incompatible.”