“We like market research because it provides certainty - a score, a prediction; if someone asks us why we made the decision we did, we can point to a number. But the truth is that for the most important decisions, there can be no certainty.”
“They have charts that show which chords are the most thumbs-up. Music is marketing. They have lists of key changes that get thirteen-year-old girls screaming. There’s no difference between a song and an advertising jingle anymore. Songs are their own jingles.”
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