“Any astronomer can predict with absolute accuracy just where every star in the universe will be at 11.30 tonight. He can make no such prediction about his teenage daughter.”
“Maybe we can’t predict the future, but we can predict some things. For example, I am certainly going to fall in love with Olly. It’s almost certainly going to be a disaster.”
“We like market research because it provides certainty - a score, a prediction; if someone asks us why we made the decision we did, we can point to a number. But the truth is that for the most important decisions, there can be no certainty.”
“How we interpret the events in our lives, our perspective, is the framework for our forthcoming response—whether there will even be one or whether we’ll just lie there and take it.”
“There would be the sky and the mountains, the flowers and the girl and the feeling that all this was a nightmare, the faint consoling hope that I might wake up.”
“They have charts that show which chords are the most thumbs-up. Music is marketing. They have lists of key changes that get thirteen-year-old girls screaming. There’s no difference between a song and an advertising jingle anymore. Songs are their own jingles.”