E-Business & E-Commerce Management: Strategy, Implementation and Practice

Written by Dave Chaffey

A university textbook on planning and managing business and commerce online.

3.7 Goodreads · 123 ratings

768 pages

$209.50Save 7%

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Bookroo's summary

A university textbook introducing the theory and practice of e-business and e-commerce management. It balances technical and managerial topics with real-life examples and case studies, and is written for undergraduate and postgraduate business students. This is the fifth edition.

From the publisher

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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