Chapter Book · 2011

The Lean Startup

Written by Ries Eric

Prevent startup failure by discovering what customers truly want through continuous testing and adaptation.

4.1 Goodreads · 373,756 ratings

336 pages

In stock. Also at Amazon or Bookshop.

Bookroo's summary

In a world where most startups fail, The Lean Startup offers a revolutionary approach to entrepreneurship. Eric Ries introduces 'validated learning,' a method to understand customer needs through constant feedback and adaptation. Whether you're in a garage or a Fortune 500 company, the key is to test your vision continuously, ensuring you're building something people actually want. Will you adapt in time to succeed, or will your venture become another statistic? Discover the secrets to preventing failure and creating products that resonate with your audience. Embrace the Lean Startup methodology and transform your business approach.

From the publisher

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries’s The Lean Startup has the chops to join this exalted company.

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