The Tipping Point

Written by Malcolm Gladwell

Uncover the moment when ideas ignite and spread like wildfire.

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279 pages· 1160L

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Bookroo's summary

Explore the science of viral trends with Malcolm Gladwell's debut. Discover how a small push can trigger a fashion craze, boost a product's popularity, or reduce crime. What causes these tipping points, and how do they transform our world? Dive into this fascinating exploration of the forces that drive social change and influence human behavior. Will you recognize the next tipping point before it happens?

From the publisher

Discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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