
By Mara Rockliff, Giselle Potter (Illustrator)
Discover how one woman revolutionized America's produce with exotic fruits and vegetables.
In 1956, Frieda Caplan dared to transform the American diet by introducing exotic produce like kiwis and blood oranges. At the Seventh Street Produce Market, she defied norms, offering unique fruits and vegetables that captivated customers. Her innovative spirit not only challenged the status quo but also reshaped the nation's culinary landscape. What new flavors will you discover?
Meet fearless Frieda Caplan–the produce pioneer who changed the way Americans eat by introducing exciting new fruits and vegetables, from baby carrots to blood oranges to kiwis–in this brightly illustrated nonfiction picture book! In 1956, Frieda Caplan started working at the Seventh Street Produce Market in Los Angeles. Instead of competing with the men in the business with their apples, potatoes, and tomatoes, Frieda thought, why not try something new? Staring with mushrooms, Frieda began introducing fresh and unusual foods to her customers–snap peas, seedless watermelon, mangos, and more! This groundbreaking woman brought a whole world of delicious foods to the United States, forever changing the way we eat. Frieda Caplan was always willing to try something new–are you?
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Top contributors: Laura Renauld