From an Idea to Disney

By Lowey Bundy Sichol, C.S. Jennings (Illustrator)

Part of the From an Idea to series

Discover how a simple idea grew into the world's largest entertainment empire.

4.1/5 Goodreads · 437 ratings

112 pages· 7,791 words· Est. 1 hour read

$16.99Save 6%

In stock. Also at Amazon or Bookshop.

Bookroo's summary

Explore the journey of Walt and Roy Disney as they transform a simple idea into a global entertainment powerhouse. Uncover secrets behind the iconic mouse's original name and the magic of Disney World operations. This illustrated nonfiction book reveals how Disney expanded from a single character into a vast empire of media, merchandise, and theme parks. What challenges did the Disney brothers face, and how did they overcome them to create a brand beloved worldwide? Dive into the fascinating history and business of Disney, where dreams and innovation collide to create magic.

From the publisher

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world’s largest entertainment empire. With humorous black &amp; white illustrations throughout, learn about the company behind the world’s favorite mouse, Mickey! “I only hope that we never lose sight of one thing–that it was all started by a mouse.” –Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney’s history, the business, and the brand in this illustrated nonfiction book!Find out what Walt first intended to name his famous mouse. (Hint: It wasn’t Mickey!)Discover behind-the-scenes magic of how Walt Disney World is run.Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

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