“One of the keys to thinking big is total focus. I think of it almost as a controlled neurosis, which is a quality I’ve noticed in many highly successful entrepreneurs. They’re obsessive, they’re driven, they’re single-minded and sometimes they’re almost maniacal, but it’s all channeled into their work. Where other people are paralyzed by neurosis, the people I’m talking about are actually helped by it.”
“The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular. I call it truthful hyperbole. It’s an innocent form of exaggeration, and a very effective form of promotion.”
“You can’t con people, at least not for long. You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you don’t deliver the goods, people will eventually catch on.”
“They have realized that their success depends on having the time and energy resources to go deep with a few relationships, and they have to end the wish to go deep with everyone, as it leads to skimming the surface with almost everyone.”
“The key to a successful franchise, according to many texts on the subject, can be expressed in one word: “uniformity.” Franchises and chain stores strive to offer exactly the same product or service at numerous locations.”
“Getting through BUD/S and being a SEAL is more about mental toughness than anything else. Being stubborn and refusing to give in is the key to success. Somehow I’d stumbled onto the winning formula.”
“Earning success is hard. The process is laborious, tedious, sometimes even boring. Becoming wealthy, influential, and world-class in your field is slow and arduous.””
“The biggest difference between successful people and unsuccessful people is that successful people are willing to do what unsuccessful people are not.”