Malcom Gladwell Quotes

“If you want to bring a fundamental change in people’s belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.”

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

“To be someone’s best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.”

“Emotion is contagious.”

“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”

“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.”