What Is LEGO?
What Is LEGO?
4.3/5
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What Is LEGO?

Written by Jim O'Connor and Who HQ & illustrated by Ted Hammond
Part of the What Was . . . ? Book Series
Paperback
$7.99
$7.59
8 - 11
Reading age
112
Page count
71
Words per page
900L
Lexile measure
May 5, 2020
Publication date

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What's What Is LEGO? About

Publisher Summary

Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name–which comes from the Danish phrase meaning to always play well–encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor describes how a simple concept–small plastic bricks that snap together–morphed into a cultural phenomenon.

What Kind of Book is What Is LEGO?

Topics

historygamesbusinesstoys, dolls and puppetscreativitytoysinnovationdesign

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    Book Details

    ISBN
    9780593092941
    Publication Date
    May 5, 2020
    Publisher
    Penguin Workshop
    Original Publication Date
    May 5, 2020
    Page Count
    112
    Words Per Page
    71
    Audience
    Juvenile Reader
    Reading Age
    8 - 11 years
    Lib. of Congress (LCCN)
    2019054567
    Lexile® Level
    900L
    Est. Fountas & Pinnell Level
    ~V
    Est. ATOS® Book Level
    ~5.8

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    Core Score - 55%

    More than halfway there—keep going!

    Depth Score - 25%

    Just the barebones.

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